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The Root Cause: Download the survey results

The presence of trees and greenery shapes how people feel about where they live. Beyond their environmental role, trees add character, provide shade, improve air quality and create healthier, more attractive places to call home. But did you know that around only 70% of newly planted trees survive to maturity?

To understand just how much this matters to buyers, we carried out a national survey of more than 2,000 people in the UK actively looking to purchase a home. The results offer a clear picture of what future homeowners expect from new developments.

Housing Growth with Green Priorities

The UK Government aims to deliver 1.5 million homes in the next five years. Meeting this demand must not come at the expense of green space. Our research shows:

  • Trees and greenery are a decisive factor for many buyers.
  • People are willing to pay a premium for homes with green surroundings.
  • The majority believe developers could do more to protect greenery. Buyers expect councils to enforce tree protection regulations.
  • Developers who prioritise tree protection not only meet planning requirements but also increase the desirability and profitability of their sites.
The Root Cause: The Survey Results document

The key numbers behind root cause

We all know trees are valuable, but the hard figures show just how much difference an established tree makes to people, places and infrastructure. From cooling streets to absorbing stormwater, the benefits are immediate and measurable. Here are some of the stats that put it into perspective.

for a replacement tree to deliver same cooling and water retention benefits

Up to 30years

of newly planted trees don't survive

70%

local air cooling benefit from a mature tree

Up to 8°

water held back by mature trees during heavy rainfall

Up to 200litres
Register your interest to attend our free CPD course Root Cause: Building Homes, Protecting Trees. Register now
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Whether you are looking for live project support or are in the initial stages of specification, we are always on hand and happy to help. Alternatively call us on 01543 440 480.

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