Job purpose

The Regional Sales Manager will drive growth and increase margins for Geosynthetic products by developing and executing a regional sales strategy aligned with the company’s strategic vision. The role requires building and maintaining strong relationships with key contractors and distributors / merchants to ensure sustainable growth.

Responsible for

• Manage a profitable and successful region, meeting or exceeding sales budgets across region, products, and stock/project split.
• Spend the majority of time in the field, meeting customers daily to drive sales, strengthen partnerships, and deliver an exceptional customer experience.
• Actively engage with customers through frequent face-to-face visits and where appropriate virtual meetings, ensuring regular daily contact with both new and existing accounts.
• Plan and manage time effectively using provided tools, ensuring full area coverage and regular call cycles.
• Provide product and application advice to all customer groups.
• Regularly monitor leakage of sales with software provided and produce, and action a plan to address any downturn in sales.
• Target key contractors to generate demand and back-sell through distributors.
• Proactively identify and develop new business opportunities through lead sources (e.g. ABI) and market intelligence.
• Coordinate and manage key projects from inception to completion, ensuring internal and external communication is timely and effective.
• Deliver product and application training to distributors and contractors as required.
• Represent the business at trade shows, corporate events, and meetings as needed.
• Provide market intelligence and feedback to the business, contributing to ongoing competitive positioning.

Key performance indicators

• Sales targets – revenue, margin, region, products and stock / project split
• Customer retention and growth
• New markets or customers developed
• Customer engagement levels – frequency and quality of meetings (face-to-face and virtual).
• Contractor and distributor engagement split